E-commerce Shipping Best Practices
Essential shipping tips for online sellers.
Choosing Shipping Partners
Evaluate couriers based on: Coverage area, Delivery speed, Pricing, Cash on Delivery support, Return handling, API integration. Many sellers use multiple couriers for different needs.
Packaging for E-commerce
Use right-sized boxes to reduce costs. Include branded packaging for customer experience. Add invoice and return instructions. Use tamper-evident packaging for high-value items.
Shipping Rate Strategies
Options include: Free shipping (built into price), Flat rate shipping, Real-time carrier rates, Threshold-based free shipping. Test what works best for your customers and margins.
Managing Returns
Have a clear return policy. Provide prepaid return labels for better experience. Process returns quickly. Track return shipments. Analyze return reasons to reduce future returns.
Scaling Your Shipping
As you grow: Negotiate volume discounts, Use shipping software for label printing, Consider fulfillment centers, Automate tracking notifications, Analyze shipping costs regularly.
Pro Tips
- Underpromise on delivery times, then overdeliver
- Send shipping confirmation with tracking immediately
- Offer multiple shipping options at checkout
- Have a plan for handling delivery exceptions
- Gather customer feedback on shipping experience